We've got everything that you'll need to Enhance your Beauty!
New Arrivals
Type: Primer
Flicka Silk Touch l Concentrate - Primer and Moisturizer
Type: Kajal
Keep It Bold Eye Kajal
Type: Foundation
Tomato Foundation
Type: Foundation
Flawless Femme HD Liquid Foundation
Type: Eyeliner
Apply N’ Fly - Eyelash Glue + Eyeliner
Type: Translucent Powder
Dust It Off Loose Powder
Type: Highlighter
GLOW N BLOW - Blusher & Highlighter
STAND OUT
Make a statement with STAND OUT — World’s Most-Wanted Shades. Perfectly Recreated.
A creamy lipstick crafted with an internationally benchmarked formula to deliver a pro level HD finish with all day comfort. The lightweight texture glides effortlessly and gives full coverage in just one swipe.
Designed to be non-transfer, non-drying, and zero patchy, this long lasting lipstick keeps your lips smooth, flexible, and flawless from morning to night. Each shade is tested across multiple Indian skin tones to ensure accurate payoff and confident online selection.
Texture: Creamy,lightweight
Coverage: Full coverage
Wear: Long wear, lasting comfort
Explore Everything
Watch & Buy
Best Sellers
Type: Lipstick
Set & Attack Liquid Matte Lipstick
Type: Foundation
Flawless Femme HD Liquid Foundation
Type: Foundation
Tomato Foundation
Type: Highlighter
GLOW N BLOW - Blusher & Highlighter
Type: Translucent Powder
Dust It Off Loose Powder
Type: Beauty oil
Oil Rounder - Multi Purpose Oil
Beauty is who you
are to yourself.
No one else.
That unique relationship between you, and you. Your skin, your body, your mood, your self. All of it.
On your best day. Your worst day. And everyday in between.
Finding what makes you feel alive and feel good. No rules, no expectations. It's however you feel it.
Because you know in your gut
Beauty is a feeling.
Blog posts
Get, Set, Go: Must haves Summer friendly makeup products for the glow!
Summer is all about sunshine, outdoor fun, and that effortless glow. But let’s be honest—hot weather, humidity, and long days make it challenging to keep your makeup fresh for longer. So, what’s the secret to looking and feeling fabulous in summer? Choosing makeup products that are light, long-wearing, and provide sun protection. With Flicka Cosmetics, you can flaunt a stunning summer face of natural makeup without worrying about sweat or sun exposure. Let’s look at some must-haves for a flawless summer makeup routine! Prime(r) Time: Because Your Makeup Deserves a Solid Base A good primer is more than just skin prep- it makes the skin smooth, absorbs oil, and allows makeup to last longer in hot weather. Flicka's Silk Touch Primer and Moisturiser is the all-time summertime MVP. It is non-greasy, ultra-lightweight, and offers dreamlike skin and is suitable for all skin types. Foundation: Flawless Finish Meets Sun Defence A heavy foundation can feel uneasy in the summer, which is why a breathable, long-lasting formula is the way to go. Flicka’s The Base Story - Creamy Foundation provides full coverage with a satin-matte finish, making it ideal for hot days. It’s waterproof, so you don’t have to worry about sweat. Concealers for Extra Layer: Targeted Perfection Concealers are the magic wands that hide imperfections, brighten under-eye areas, and even out skin tone. They offer targeted layers, especially for delicate to smoothen out any skin blemishes for an even tone. With Flicka’s Cover Story Liquid Concealer, you don’t have to worry about looking flushed, just apply it over the trouble spots and see the wonder. Application Tips for a Sun-Kissed, Protected Glow Layer Up: Apply a moisturizer that contains SPF. Follow up with your SPF-infused makeup products. This ensures a protective layer on your skin. Blend it well: Use a damp beauty blender or foundation brush to get a smooth finish. Flicka's range of makeup brushes offers excellent tools for this purpose. Set Your Makeup: Lock your look with a setting spray or Loose powder. This not only extends wear but also adds an extra layer of protection. Reapply When Needed: If you are out in the sun for extended hours, reapply your skincare with SPF. Compact powders are enriched with SPF and work wonders for on-the-go touch-ups. Be Summer Ready with Flicka Cosmetics Summer is for soaking up the sun, spreading happiness, and showing off that lovely golden glow! If you go out with SPF makeup, you can strut your stuff, knowing that your skin is protected from those annoying UV rays while looking fabulous. Flicka Cosmetics has an excellent selection of products that combine beauty with sun protection, so you can have it all without compromise. So, as you plan your beach outings, brunches, and evening soirees, remember to armour up with makeup that loves your skin as much as you do. Here's to a sun-safe, glamorous summer with Flicka Cosmetics!
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Flicka Unstoppable: The Beauty Brand That’s Winning Hearts Across India
“Beauty that empowers, confidence that inspires”—it’s not just a tagline; it’s the philosophy behind Flicka Cosmetics, one of India’s fast-growing beauty brands. Co-founded by Priyanka Nawani and Mohit Pardasani, Flicka's journey portrays a remarkable blend of vision, virtue, and tapping the right market, even before people know it! Before Flicka Cosmetics even hit store shelves, the buzz was already building. The founders took the unconventional route of creating demand through expos and working with influencers long before it set up traditional retail counters. This gave the brand an early connection with consumers, setting the stage for what would eventually become one of India's fastest-growing beauty brands. Built for India, Loved by AllWhat makes Flicka stand out is its India-first approach. It goes beyond just packaging or trending shades; it is about understanding India and the needs of its people. With this perspective, each product is created thinking of Indian skin tones, weather types, beauty preferences, etc. Plus, with a commitment to being cruelty-free, vegetarian, and FDA-approved, Flicka ticks all the boxes for mindful shoppers. And that's the best combination of high quality and budget-friendly prices that won consumers from India and all its cities. More Than Makeup: A Beauty Promise With a widespread network of more than 500 retail counters across the country, Flicka acts as a bridge of affordability and quality in an exceedingly 285-million market. Flicka brings its contribution towards redefining the Indian beauty landscape for consumers while serving the emerging middle-class segment in areas where high-end beauty brands are absent. Their simplified and classic product range is easy to use, appealing to first-time users and beauty divas alike, making Flicka not just a brand but, in fact, the name for day-to-day beauty must-haves. Empowering a Movement, Not Just a MarketFlicka goes beyond cosmetics. For us, it is about confidence, redefining beauty standards, and making sure that everybody feels empowered in their own skin. Therefore, the brand's tagline—"Beauty that empowers, confidence that inspires"—is not just a marketing tool but a promise. With every product, Flicka tells its consumers: You matter. Your beauty is real. And you deserve products that celebrate it. The Power of Vision (and Vibes)With a strong presence in both online and offline markets, Flicka Cosmetics is just getting started. We, as a beauty brand, are determined to: Innovating new products that cater to real consumer needsReaching out to more and more rural and emerging marketsKeeping itself ahead in trends but not compromising its values A sustainability commitment, authenticity, and the India first (focus) beauty label rightly make Flicka a brand to watch—and a brand to believe in. What’s Next for Flicka? More launches. More glam. More community love. As the brand continues to scale new heights, we are just getting started. Whether it’s through new products, fresh campaigns, or meaningful impact, one thing’s clear: Flicka isn’t just keeping up with the beauty world it’s redefining it. And if you haven’t tried Flicka yet, consider this your sign because when you wear Flicka, you’re not just wearing makeup; you’re wearing confidence, purpose, and a little bit of India’s bold new future.
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Summer Glow-Up: The Only Summer Foundation You Need!
Sun, sweat, and smudged makeup? Not on our watch! When summer strikes, your foundation needs to be more than just pretty—it needs to be heat-proof, sweat-proof, and effortlessly flawless. Enter FLiCKA’s The Base Story Creamy Foundation, the MVP of your summer beauty kit. This foundation gives you high coverage, has a smooth matte finish, and waterproof magic so that skin can stay fresh and fabulous no matter how high the temperature shoots up. Why This Foundation Deserves a Spot in Your Makeup BagLet’s talk real beauty benefits—because this foundation isn’t just another pretty face in the makeup aisle. It’s giving flawless, it’s giving effortless, and it’s giving your summer essentials. But that's not all! It’s waterproof and sweatproof, making it perfect for beach days, rooftop brunches, and summer weddings without a hitch; is high-coverage cover-to-pore blemishes, pigmentation, and dark spots; satin-matte finish, so shine-free but not flat-dry; is buildable, so that a few dabs can go from natural to full glam; is super-lightweight and breathable, so no clogged pores or cakiness, even in humid weather; and has six shades from fair to deep, so a place for each kind of skin tone. Sun Protection? Check!We all know the sun can be both a friend and a foe. We love to soak in its glow, but our skin needs protection from its UV rays, which can be harmful. The Base Story contains SPF, thus protecting your skin from sun damage and premature aging. Now, flaunt your skin with confidence this summer and don't let the sun get in between your everyday fun. Skin-Loving Goodness: Dry skin? Oily skin? Combination skin? No problem! The Base Story's hydrating and oil-free composition ensures your skin stays moisturized without turning into an oil slick. Just think of it like a tall glass of lemonade to your face-refreshingly balancing and oh-so-satified. Free from parabens, vegan, dermatologically tested, and cruelty-free, the product is an extension of your ethical approach to beauty. How To Apply The Foundation For a Perfect Finish: Start with the basics: Clean your face, apply moisturiser, and a primer for extra longevity. Dot & blend: Apply small dots all over your face and blend using a sponge, brush, or your fingers. Glow On: Amp up the summer vibes by adding a touch of highlighter to the high points of your face—cheekbones, brow bones, and the bridge of your nose. Pair with a peachy blush for that sun-kissed radiance. Set & slay: Dust on a light setting powder to lock it in for all-day wear. Make It a Summer to Glow With The Base Story - Creamy FoundationSummer calls for a foundation that can keep up with your lifestyle, offering coverage, comfort, and protection without compromise. With Flicka’s The Base Story Creamy Foundation, heat waves and humidity don’t stand a chance. No more meltdowns—just flawless, fresh, and fabulous skin, all day long. Ready to find your shade? Your perfect summer glow awaits!
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